Boss to show in Shanghai

Will unveil winter 2013 collection in China

MOST POPULAR

Boss is heading east next month to unveil its winter 2013 collection in Shanghai.

The label is set to host what promises to be a spectacular fashion show in the city’s Power Station of Art on 30th May and 1,000 guests will be invited to watch.

It’s the second time that the German fashion house has mounted a show in China. Its winter 2012 collection made its debut in Beijing last year. Says Gerd von Podewils, senior vice president of the label, ‘Following our highly successful fashion show in Peking in 2012, we are now focusing on Shanghai – and by doing so emphasizing the significance of the Asian market for Hugo Boss.’

ADVERTISEMENT - CONTINUE READING BELOW

If you‘re not set to fly out to China to sit front row then you’ll still be able to watch – it will be streamed live at fashionshow.hugoboss.com. And you’ll be able to shop the collection too – two limited editions pieces from the collection will be available to order straight after the show and will be delivered to your door within a few days.

<object id="flashObj" width="480" height="270" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=2321399760001&playerID=2322965693001&playerKey=AQ~~,AAABJ2YyNhk~,9Iw12lC690-nojhLNCH8QZY45GQtkHsc&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=2321399760001&playerID=2322965693001&playerKey=AQ~~,AAABJ2YyNhk~,9Iw12lC690-nojhLNCH8QZY45GQtkHsc&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="350" height="250" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>

Read Next: