Live at 121 Regent Street Launches

Leeds rockers lead the way for summer gig series

Watching an indie rock concert in a plush luxury fashion boutique seems incongruous. Yet, since launching his Burberry Acoustic initiative in 2010 (a non-commercial project that gives new bands a platform), live music and Christopher Bailey's mega-brand go hand-in-hand.

For those who got goose-bumps watching the live stream of Tom Odell performing at the autumn/winter 2013 show, seeing the Kaiser Chiefs play live at the Regent Street flagship store last night was even more thrilling. It all felt very LA as the band kicked off in the sleek heritage building and lead singer Ricky Wilson leapt from the stage to join the throngs of fashionable music fans, making it a truly intimate experience.

Advertisement - Continue Reading Below

Champagne was free flowing, canapés of burger sliders and mini quiches were plentiful, and famous faces such as Jack Whitehall and Edie Campbell mingled amongst the Burberry-clad crowd. The store itself, already part-innovation hub, part-boutique, can now add sleek event space to its boasting rights.

Having already hosted live performances by British Burberry Acoustic musicians Jake Bugg, Roo Panes and Ren Harvieu, last night marked the official launch of Live at 121 Regent Street, a series of ticketed in-store gigs. We’ll be announcing future events here and tickets can be applied for on

The Burberry bandstand has proven to be the perfect marriage of music and style, and sets us up for a summer of exciting exclusive gigs. Rock on Mr. Bailey.

Kate Middleton engagement, navy Issa dress
Celebrity Style
Kate Middleton's Iconic Engagement Dress Can Be Yours For £99
​Daniella Helayel, the designer behind Kate's navy Issa dress, has created a new collection for Monsoon - and it features a very familiar...
Lily James August 2016 Burberry
Celebrity Style
This Month's Best Dressed
​​​Who's wearing what, where​
September ELLE - Trial A Trend
Team ELLE Trial The Trickiest AW16 Trends
Three writers take on the trends that terrify them ​​
What to wear
Every Throwback Fashion Instagram Account You Need To Know About
​A daily dose of wardrobe inspiration
Advertisement - Continue Reading Below