You probably missed it, but a low, quiet scream could be heard silently escaping the mouths of all hypebeasts worldwide yesterday.
The reason? Days before the launch of the latest Supreme x Louis Vuitton pop up (in New York), Vuitton shut down all sales of the covetable collection.
The eagerly anticipated collab pre-launched at several global pop-ups on June 30, after months of obsessive waiting. Since then, items have been spotted online at crazy high prices, though the extreme resale market hasn't put off large crowds eager to snag pieces from the limited-edition release.
The clothes have also been spotted on the backs of Madonna, Justin Bieber and David Beckham.
However, as numerous outlets reported, this in-store release has apparently been cancelled.
In an email obtained by Hypebeast, a Louis Vuitton client services staff member wrote, 'Thank you for your inquiry about our Supreme collection. Regrettably, this collection will no longer be sold in any stores or online.'
The statement makes it fairly clear that any customers hoping to get a piece of the collaboration are out of luck.
Since then, however, American GQ reached out to Vuitton's client services at the brand's Dallas, Texas, and San Francisco Louis Vuitton locations. A member of staff at each told the publication the same thing: 'the collection is not cancelled, but it would not be arriving by the 14th as previously suggested.'
As GQ points out, the forthcoming locations could possibly be delayed due to the selling out of Louis Vuitton x Supreme product. Fans arrived in their droves for the first round of pop ups, so it's very possible they have no stock left?
Then again, these guys know exactly what they're doing - it's hard to believe they didn't expect the hype and simply didn't make enough.
In very Supreme-esque confusion, no one is really sure what's going on.
For those who've been camping outside of LV stores for the past few days, this news will be incredibly annoying. But, hey, at least there's still (maybe) a chance of getting your hands on the goods in the future?
Louis Vuitton client services recently confirmed in an email to Hypebeast that the Louis Vuitton x Supreme collection 'will no longer be sold in any stores or online.