New label to know: Basharatyan V

A London label has caught our eye

A new London label has come to our attention: Basharatyan V.

The creation of Veronica Baharatayan, who was raised in Moscow and studied economics there before changing tack and moving to London to take up a place at Central Saint Martins, the label is based in London but draws its influences from her home country.

The spring collection is inspired by Chara Sands, a desert tucked between South Siberia and Mongolia. From the long, glamorous chiffon and silk gowns and silk ribbon knits to the elegant wide-legged trousers and pretty blouses, it’s beautiful, elegant and seriously luxe.


The spring collection is available now at Rous Illand on Dover Street and at

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