Dior's Sending Instagram Chain Letters for a Good Cause


Chain letters usually get a bad rap, but Dior is about to change that narrative. Launching today on Instagram, The Dior Love Chain is new, sure-to-be viral campaign, that asks the deep question 'And you? What would you do for love?"


Faces of the brand―including Natalie Portman, Robert Pattinson, Camile Rowe, and Jennifer Lawrence―kick of the chain and want you to participate.

Film your answer to the question, post it with the hashtag #diorlovechain, then tap others to continue the Dior Love Chain by posting the answers to the question on their own feed.

Following Natalie Portman's initiative, for every Dior Love Chain post, one dollar will be donated to WE Charity, a charity that leads global initiatives that supports education, health care and clean water initiatives which aim to break the poverty cycle.

Now present across Latin America, Afrca and Asia, We Charity currently supports 200,000 children in education programs, has provided 30,000 women with the tools to become financially independent, and provided access to clean drinking water and medical care to almost a million people.

We can't promise you'll have good luck if you send this chain letter, but you'll definitely have good karma.

From: Elle
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