Confirmed: Nicola Formichetti joins Diesel

Renzo Rosso appoints a kindred spirit

Nicola Formichetti is Diesel’s first ever artistic director.

In his inimitable style, Renzo Rosso, founder of the cult Italian label, confirmed his appointment with the words: ‘I finally met somebody as crazy as I am.’

Rumours placing Formichetti at Diesel hit fever pitch yesterday, as his two-year tenure at the house of Mugler came to an end. At the time, Joel Palix, president of Clarins Fragrance Group and director general of Mugler, said that the stylist-turned-designer had ‘accomplished our original mission of bringing his energy to the brand’.

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Now, he’s going to be marrying that unique charm with the global reach of Diesel. Watch out, world; he will be taking a complete overview of the brand, from product to interiors to marketing.

‘Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas,’ said Rosso in a statement released today. ‘With his help, I want to break more rules and bring the real Diesel to a new generation.’

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‘When Renzo asked me,’ said Formichetti, ‘I remembered that Diesel and I are all about the same things. No rules! It’s about being empowered, it’s about being free. It’s a positive revolution. We’re going to REBOOT! Hit refresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.’

Intrigued? Look out for #DIESELREBOOT, hitting Twitter, Instagram, Tumblr and more, soon.

In-store now: Diesel + EDUN

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