Want to look like an A-lister at a summer event this year? Then schedule a visit to H&M now.
Having been quietly making high-end waves since Michelle Williams stepped out on the red carpet at last years BAFTAs in a custom-made cream and black gown, the label today launches Conscious Exclusive: its eagerly-anticipated, Hollywood-inspired black tie collection.
For those with an eye for all things eco, its made with sustainable materials for feel-good bonus points something key to the collections integrity.
Comments Ann-Sofie Johansson, H&Ms Head of Design: For us at H&M, its natural to think about sustainability, and to have it at the heart of our work. I love how this collection has pure glamour and style, and is made from more sustainable materials.
H&M is making no bones about upping its high fashion game, having shown its autumn/winter 2013 collection on the catwalk at Paris Fashion Week and dressed Helen Hunt for the Oscars. But, as todays launch proves, it hasnt lost sight of its consumer in the excitement.
The question is, which look will you go for?