Hedi Slimane may shock the YSL devoted with the appointment of Marilyn Manson for the labels pre-fall campaign.
Nicola Formichetti leaked a moody, monochrome picture of the rock star beside the branding on his Instagram account over the weekend, captioned simply: Amazing.
While the Twitterverse was initially sceptical, believing it to be an April Fools Day stunt, the house of Saint Laurent has confirmed its authenticity.
The concept of the ad ties in with the pre-fall lookbook, in which Sky Ferreira stars not to mention breaking out of the YSL mould, on which Slimane seems intent.
What do you think of the ad? Tweet us your thoughts @ELLEUK.
