Fashion Powerhouses Team Up To Create A Hotline To Report Model Mistreatment

LVMH and Kering have created a hotline that enables models and anyone else to report problems they have immediately.

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Next month might just be our favourite of the year: Spring Summer Fashion Month.

As the weather gets colder and we weep with the sadness of summer past, New York, London, Milan and Paris Fashion Weeks promise us a new start.

The street style stars arrive in their Autumnal finest and the designers give us glimpse into what we will be wearing next spring (or their high street counterparts, at least).

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What is less-than-exciting however, is the inevitable issue of model mistreatment.

An industry-wide issue, models who are often young and away from their families, working in an high-stress environment with high stakes, can feel pressured or neglected, or worse, at their back-to-back castings and shows.

Last year, agent James Scully was something of a whistle-blower, naming and shaming particular instances of model mistreatment.

However, what became evident was that these cases were symbolic of a wider issue which proved difficult to dismantle.

Thankfully, the luxury powerhouses of LVMH and Kering have joined forces to create a hotline for people to report model mistreatment.

One of the first steps in solving a problem is looking it directly in the face. Hopefully, with the ease and anonymity of a hotline the fashion groups will get a better understanding of what is happening at ground level, and how to fix it.

One of the common complaints of models and consumers alike is the persistence of severely underweight and young models on the catwalk.

Since 2015 France has passed legislation to stop Paris-based brands from hiring underweight or underage models.

Now LVMH and Kering has announced they will follow suit, banning female models below a UK size 6, forbidding the hiring of girls under 16 to pose as adults and prohibiting models between 16 and 18 working between 10pm and 6am.

For this age group chaperones are to be present and alcohol is not allowed to be served on the shoot.

On top of this, each fashion house under the umbrella brands, which includes the likes of McQueen, Balenciaga, Christopher Kane, Stella McCartney, Louis Vuitton, Dior, Celine and more, will have a representative who is solely responsible for passing on complaints.

All these measures are set to be enforced for the upcoming month, hopefully meaning we can enjoy the shows in their full glory.

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