Yep, That Was A Fidget Spinner On The Tory Burch Runway

Meme culture at its finest

More from New York Fashion Week
20 articles
Every Major Hair Look From Fashion Week AW18
Every Make-Up Look From Fashion Week AW18
Neon Sci-Fi Eyeliner AW18 Make-Up Trend

You might be too old to know what a fidget spinner is. In fact, you're definitely too old to know what a fidget spinner is because you are not a ten-year-old boy.

Maybe you've heard about these simple little toys - initially marketed as a stress-reliever and an aid for those with ADHD or anxiety - maybe you haven't. Regardless, fidget spinners are a thing. There is literally a New Yorker article about them being a metaphor for Trumps presidency.


Once confined to Kendrick Lamar/Justin Bieber's tour merch and your Instagram feed as official Meme of Summer 2017, it now appears this innocent has craze has found its way into real life.

Please observe:

Spinners are life. ⚡️ @toryburch #cutfashionweek 🎥: @emiliapetrarca

A post shared by The Cut (@thecut) on

Sold in bulk at your local shopping centre? Sure. At New York Fashion Week? On a runway? Our eyes can't believe it.

The Cut was the first to spot the pervasive toy on one of Tory Burch's spring 2018 models yesterday, at the designer's show at New York's Cooper Hewitt Museum on the Upper East Side. The fidget spinner can be spotted front and centre on the green catwalk, dangling from a long chain.

Some might question the authenticity of the toy, but Tory Burch's PR has confirmed the necklace is, in fact, 'inspired by a fidget spinner.'

As The Cut says, Tory Burch is a smart lady. The brand is known for resort-minded, ultra-luxe, all-American looks, but she knows what people want.

Is this the beginning of meme culture's expansion to the runway? Certainly looks like it.

More from ELLE UK: