Telling you 'stripes' are, once again, a trend is a little like telling it's probably a good idea to get dressed in the morning. Let's be honest, stripes are basically neutrals at this point.
But, here's the thing: the waves at House of Holland's show last night went far beyond the classic navy-and-white nautical ones we all know and love.
From burnt orange to bright red, by way of multi-coloured rainbows, this was all about being bold.
Designer Henry Holland also threw the 'pointing in one direction' rule out the window: his 32-look collection saw lines zig-zag across wool jumpers, down flared denim, up crepe-de-chine dresses, high shine fanny packs, and super-roomy silk shirts. Horizontal, vertical, asymmetric - these stripes zoomed off in every direction.
Fittingly, considering the set was a pirate ship, the opening look of the spring summer 2018 collection was a white hoodie printed with the words 'Original Pirate Material' that was worn with an wave-printed skirt, high socks and green sandals.
Holland named the entire collection after Mike Skinner (aka The Streets)'s 2002 masterpiece Original Pirate Material and sent models, including muse-of-the-moment Duckie Thot, down the runway to 90s rave tunes.
Alexa Chung sat front row (of course) sandwiched between Pixie Geldof and Harley Viera-Newton, with Nick Grimshaw bringing up the rear, as they whooped and cheered their friend's show.
Though the girls walked out in Devoré velvet, tailored sportswear and bumbags swung under their arms, Alexa's beguiling outfit was also a major attraction. Following on from New York Fashion Week's incredibly simple jeans and combo trend (hi Victoria Beckham), the model wore a leather blouse from J.W. Anderson (which costs a cool £1,280) tucked into dark denim trousers and black patent boots.
So even if you're not into the whole striped thing, you can thank Alexa for sorting your winter wardrobe out.