An Exclusive First Look At The H&M x Erdem Collection

We're very excited about the designer's new high street collaboration

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When it was announced earlier this summer that H&M's next designer collaboration would be with everyone's favourite Erdem we couldn't quite contain our excitement.

Remember the madness of Balmain? Sold-out Versace? Prepare to start queuing asap when the designer behind many of the red carpet's most detail-rich gowns brings his aesthetic to the high street.

Though Erdem x H&M isn't slated to hit stores until November, the fast-fashion brand has already teased a Baz Luhrmann-directed ad on Instagram. So we know the collection will definitely feature a number of floral gowns that the label is famous for — including one bejeweled, black number with a lush petal print.

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Now, though, ELLE have bagged an exclusive sneak peak at what's to come.

We're happy to confirm the collection includes many Erdem signatures, such as lush floral jacquards, ribbon-trimmed gowns and rigorous tailoring, along with ladylike-frame handbags and crystal bow-shaped earrings.

Can't wait till November? Make sure you pick up the latest issue of ELLE to read our in-depth interview with the man himself.

Fight you for the leopard print coat?

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