Building on last year's majorly successful celebrity campaign, 'The Lady Garden' gang is back for 2017 with a collection of personalised t-shirts being sold in aid of Gynaecological cancer.
Where last year's campaign featured the likes of Margot Robbie, Alexa Chung and Britney Spears, this year's group of influential women include the entire Delevingne trio (Cara, Poppy and Chloe), make-up legend Charlotte Tilbury and the iconic 90s supermodel Naomi Campbell.
Raising money and awareness for Gynaecological cancer and its symptoms, each celebrity has embraced the tongue-in-cheek Lady Garden ideology and personalised a classic white t-shirt with their own playful design created by Black Score designer, Simeon Farrar.
We're talking comically large PI-esque 'Private' stamps from Charlotte Tilbury, a pastel pink shell with text that reads 'Ms Concha' (that means vagina in Argentina to you and me) on Suki Waterhouse tee, and a full blown cartoon nude emblazoned with 'I'm with her' courtesy of Miss Campbell.
We're gonna need one of each, stat.
Speaking on her involvement with the campaign, Cara Delevingne said, 'There's a taboo surrounding vaginas that I want to get rid of….it shouldn't have to be so serious. It can be fun and easy to talk about. It should be.'
Nailed it.
Each Lady Garden t-shirt will be available to buy in-store at Selfridges and online from 5th October.
Find more information about the campaign at http://ladygardencampaign.co.uk/.
