Guccis flagship store has fallen victim to ram-raid robbers.
Around 50 designer handbags, some worth up to £40,000, were taken in the audacious raid late on Wednesday evening.
A Mercedes thought to be stolen smashed through the doors of Guccis Knightsbridge store at around 21:50 GMT and four men in balaclavas helped themselves to some of the stores priciest and most coveted stock before making their getaway in a blue Audi A4.
Although there were security guards in the store at the time, nobody was hurt.
According to the BBC, Gucci is now reviewing its security and there are calls for greater protection from the Metropolitan Police. Londons luxury boutiques have been increasingly targeted by this kind of crime in recent years.
A police investigation is ongoing.