Rihanna's River Island campaign unveiled

You could be first to buy it with ELLE

Rihanna's debut collection for River Island went down a storm at London Fashion Week on Saturday night and now, ELLE's April cover star has unveiled the ad campaign that'll have girls up and down the country clamouring to get their hands on it.

Charlotte Free, Jourdan Dunn, Tao Okamoto, Ataui Deng and Bambi Northwood Blyth star in the Mario Sorrenti-shot images, which reflect the super-sexy 90s vibe of Rihanna's 120-piece strong line.

Advertisement - Continue Reading Below

Click here for your first look at the campaign in full

And did we mention that ELLE is giving you the chance to be the first to buy it?

Five lucky winners will win VIP passes to the London launch of the collection on 5 March, where they'll be able to shop their favourite pieces. Not only that, but they'll be doing it in the presence of Rihanna herself. Enter now and it could be you...

First look: Rihanna for River Island

Beyonce suit
Celebrity Style
Share
Beyoncé Resurrects the Early 2000s Power Suit
Is that you, Ally McBeal?​
Trends
Share
Most Inspiring Curvy Models To Follow on Instagram
​There's a new generation of models advocating for a change in the industry
GIF
What to wear
Share
22 Cover-Ups To Nail Beach Dressing
​It's not all about the bikini you know
What ELLE Wears
What to wear
Share
What ELLE Wears: 23 August 2016
​​​​​​From the editors to the interns, see what team ELLE wear to work​
Advertisement - Continue Reading Below