Watch our exclusive Eudon Choi film

The designer talks about his latest collection

Have you seen Eudon Choi's A/W 2013 collection? The Dr Zhivago inspired offering was a big hit with the ELLE team who saw it unveiled this weekend at London Fashion Week.

Now you can see the designer talk about his reference points, the beautiful embroidery and embellishment, his collaboration with Swarovski and the Piers Atkinson scarves in the exclusive film. And, when you've heard all about it, you can click through and see the collection in full.


See the Eudon Choi A/W 2013 collection and read Rebecca Lowthorpe's review.

<object id="flashObj" width="350" height="200" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase=",0,47,0"><param name="movie" value="" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=2176010068001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" /><param name="base" value="" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="" bgcolor="#FFFFFF" flashVars="@videoPlayer=2176010068001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" base="" name="flashObj" width="350" height="200" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage=""></embed></object>

More from ELLE UK: