Etro.com opens for business

Veronica Etro gives ELLE the tour

E is for Etro and, now, for e-commerce, too.

The Italian label this week entered the web market with the launch of etro.com, its first online boutique – and Veronica Etro was on hand to give ELLE the virtual tour.

‘Through the new Etro e-boutique we will interact with customers like never before, with products presented through quality imagery and short inspirational videos that allow the customer to gain a deeper understanding of the quality and quirky personality behind each piece,’ she told us.

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‘The website will offer a sense of escape and a unique experience of luxury shopping online. We are aware that in the world today ‘luxury’ often denotes ‘time’. For us, it’s about offering a series of unique experiences online and the opportunity to own luxury pieces quickly and efficiently.’

So, as well as being able to buy from the collections, visitors can browse ads, get to know the Etros by way of its sweet Family Portraits section and dip into Alfabetro, its online magazine.

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‘We think is the right timing for our company now,’ Veronica asserted. ‘The reach of the internet has increased tremendously and it will allow us to gain new potential customers in area that are not yet covered by our current distribution.’

And it’s not all a one-way street.

‘Social media is very important to us as we are able to better communicate with our customers and fans,’ she added. ‘Our website is integrated with our social networks, including Facebook, Pinterest, Twitter, YouTube and Instagram. An exclusive Etro community is being built where we can easily share new information and get feedback.’

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