Add another name to the short list of people who can get away with wearing sunglasses in a fashion-show setting: Bono.
Im just happy to be at someone elses show, he told us after the presentation. I enjoy it much better when its my missus.
This season, the missusalong with creative director Sharon Wauchobpresented a collection rich with biker spirit. Edun girls and guys showed their rebellious sides in grungy tartan prints and studded leather skirts.
Biker jackets came oversized, fitted, sleeveless or jutting out in the back, cape-like. Delicate chain embellishments read like safety pins shimmering from dresses, shirts and scarves.
It was a cohesive show that provided onlookers with more to think about than the brands fair-trade credentials.
Trying to make the aesthetic more important than the philosophy has been the challenge for Edun, because people can understand the values, but the clothes have to be greatthey have to drown out the do-gooder aspect, Bono said. And to my eyes, it looks extremely stylish.