The New York-based designer has signed on with the fashion-forward drink brand as creative director for 2013. And, far from hiding himself away in the design studio, he is promoting the collaboration in front of the cameras, too.
I think glamour and sex sells just about everything, he told WWD of the project, which will see three cans, three bottles and three ad campaigns, each corresponding to a decade in fashion, released next month.
I still think its hysterical people want me to take my shirt off. You know, Im going to be 50 in two months, so I guess I should be glad.
In one set of images, shot by Stéphane Sednaoui, a shirtless Jacobs shows off his famous tattoos while enjoying a Diet Coke break in a photo booth.
The new designs, which Jacobs describes as whimsical and feminine, are yet to be unveiled.