You heard it here first. Victoria Beckham is to launch Icon, a new capsule collection of dresses and heres your exclusive first taste of what we can expect from the designer whose dresses are at the top of every fashion fan's wishlist.
Victoria who smoulders in Burberry on the cover of the new-look ELLE, hitting newsstands today created the line in response to demand for her sold-out dresses, which are regularly worn by the likes of Jennifer Lopez, Eva Longoria and Blake Lively.
Icon is launching online in February to tie in with the eagerly-awaited relaunch of victoriabeckham.com. As revealed by ELLE in November, this will be the designers first foray into e-commerce, with accessories, denim and a special selection of pieces from the Victoria, Victoria Beckham line, edited by Victoria herself, available to buy online. And now you will be able to buy the Icon range too.
Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic thats very special to me, Victoria tells us.
I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics.
The inaugural Icon collection features seven Victoria Beckham dresses - a sneak preview of which, dress number 136 from the SS12 collection reworked in navy and spearmint, is pictured above - from the first spring/summer 2009 season onwards, with prices starting at £1,000. New styles are to be added throughout the year as the line evolves.
I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow,' Victoria adds.
Stay tuned - we have an exclusive Icon video, starring Victoria herself, on the way!