We told you last month that the Council of Fashion Designers of America were launching a new category to their annual awards: Instagrammer of the Year. Now, the first-ever winner has been announced and it's Patrick Janelle.
The best bit? The winning #myCFDA image which has gained 9,160 likes to date is a picture of Shake Shack burgers and fries. Not technically fashion per se, but a foodie post always goes down well in our books. Always.
As one of the founders of Spring Street Social Society, New York-based Patrick organises cabaret shows, coursed dinners, movie nights, and anything else we dream up' reported Refinery 29.
So what makes an award-winning Instagram account? I take every aspect of a shot into consideration, says Patrick, colour, composition, context of the image to the message, and even the way the image will look in my overall feed.