Bergman impressed judges including designer Jonathan Saunders, journalist Tim Blanks, stylist Leith Clark and blogger Hanneli Mustaparta, along with H&M head of design Ann-Sofie Johansson and creative advisor Margareta Van Den Bosch with a collection inspired by the Versace supermodels and Stephen Sprouses ludic, free-style ways.
This collection aims to be extremely girly but with a messy grunge feel, explains Bergman. For my looks I wanted to achieve the idea of randomness, even though the print placement and color distribution are very thought through. The silhouettes are simple and wearable. The A line dresses and the T-shirt tops aim to be one size fits all. I am interested in showing the contrast between an intricate embellishment work and a very simple modern cut.