Model agency launches fashion app

Premier models give style advice

The huge model agency Premier Model Management has decided to capitalise on the fashion know-how of the stars on its books, and launched a free mobile phone app – the first of its kind.

The app – named Premier Model Style – will feature content from models and industry experts who will share their advice on seasonal trends, styling, hair and make-up.

‘Models are compelling and relevant fashion and style opinion leaders,’ says Premier’s managing director Chris Owen – who starred in Channel 4’s fly-on-the-wall documentary The Model Agency alongside his sister, the agency’s co-founder, Carole White. ‘Carole and I have always championed this concept at Premier and wanted to develop an app that showcases model style, trends and opinions.’

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Expect hair and beauty ‘how to’ videos, ‘off-duty’ styling tips and guides on how to walk like a model from the agency’s girls, which include current catwalk favourites Lara Mullen and Julia Nobis.

Download it from iTunes now.

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