Model agency launches fashion app

Premier models give style advice

The huge model agency Premier Model Management has decided to capitalise on the fashion know-how of the stars on its books, and launched a free mobile phone app – the first of its kind.

The app – named Premier Model Style – will feature content from models and industry experts who will share their advice on seasonal trends, styling, hair and make-up.

‘Models are compelling and relevant fashion and style opinion leaders,’ says Premier’s managing director Chris Owen – who starred in Channel 4’s fly-on-the-wall documentary The Model Agency alongside his sister, the agency’s co-founder, Carole White. ‘Carole and I have always championed this concept at Premier and wanted to develop an app that showcases model style, trends and opinions.’


Expect hair and beauty ‘how to’ videos, ‘off-duty’ styling tips and guides on how to walk like a model from the agency’s girls, which include current catwalk favourites Lara Mullen and Julia Nobis.

Download it from iTunes now.

ELLE top 50 apps

ELLE's top models of 2012

More from ELLE UK: