LC:M Jonathan Saunders autumn/winter 2013

Jonathan Saunders, scooped the Emerging Talent Award For Menswear at the 2012 British Fashion Awards last November. Today’s collection reminded us why.

A riot of print and colour are a prerequisite for the designer but today it played out in a more casual, less structured (but just as tailored) manner.

Simple, casual clothes with an innovative technique’ read the show notes. ‘My usual colour and fabrication interpreted in a simple silhouette’ said Saunders. What transpired were colorful camouflage shirts, zigzagged or striped knitted jumpers, colour-blocked military coats and two-tone rubber shoes.


Clearly at ease in the menswear arena, the collection had a dressed down feel with wool blazers tossed over zipped hoodies and silky soft t-shirts tucked into tailored trousers. His colour palette also took a subtle turn with the addition of muted beiges, earthy greens, burnt orange and woody browns.

This earthy feel carried through to the organic fabrics that are a first for the designer. ‘This season I wanted to work with natural materials that I’d never used before – boucle wools, alpacas, bonded metallics and mohairs. There’s an earthiness to it all which I felt was really relevant.’

Sat alongside Saunder’s signature splattered paint fuchsias, acid greens and watery blues, the collection spelt out English gent with an edge.It was fresh, modern and relevant indeed.

See all the looks here...

Read all about London Collections: Men here...

See the fashion off the runway in our street style gallery...

Read Next: