Penélope, who is never short of dazzling in front of the camera - previously had quite a long-standing relationship with (another Spanish brand) MANGO, who now shoot their campaigns on Kate Moss.
The Hollywood actress said Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.
British designer, Stuart Vevers, who is Loewes Creative Director, says: Penélopes strong, sensual beauty has long been an inspiration for me as a designer and a constant reference for my ideal of Spanish womanhood since I came to Loewe.
It sounds like a match made in fashion heaven.