Exclusive: first look at Green Cut fashion project

Designers recreate film classics


From Annie Hall to Anna Karenina, films have long been a way of creating indelible fashion images. You only need to look at the excitement around the new Hollywood Costume exhibition at the V&A to know that's true.

This mix of fashion and film was the starting point for a new initiative involving designers such as Tom Ford, Stella McCartney and Jonathan Saunders.

Green Carpet Challenge – the environmental fashion organisation founded by Livia Firth and Lucy Siegle in collaboration with American Express – created Green Cut, in which eight fashion designers worked with inspiration from eight iconic British films to raise awareness of a sustainable approach to fashion design.


Livia Firth said, ‘Our eight designers each inspired by an iconic British film demonstrate perfectly that it is possible to use sustainable, eco-friendly fabrics and ethical manufacturing techniques and achieve stunning results.’

Each designer was given a classic British film as their reference point. Tom Ford, for example had Darling, from 1965. Velvet Goldmine, the 1998 film beloved by fans of Ewan McGregor for showing, ahem, so much of the actor, has been re-interpreted by Alice Temperley.


The entire project won't be revealed at Harrods until the 22nd October (running till the to the 5th of November), but ELLE are able to bring you an advance preview.

Watch the trailer to see how beautifully it all worked out.

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