McDonald’s to sue Milan over new Prada store

Would you like some Prada with that?

Galleria Vittorio Emanuele II is Milan’s landmark destination for €12 cornetti, made-in-Italy Borsalino hats and Gucci handbags.

It’s also one of the classiest places Italian teens can gather for Big Macs, thanks to the McDonald’s branch that sits amid so many top luxury stores.

Or at least, it was. That McDonald’s closed earlier this week to make way for a new Prada store—right across the hall from another Prada store.


McDonald’s threw a closing bash that saw thousands of fans show up for free burgers, chips and sodas. And that’s not all. The fast food giant is suing the city of Milan for €24m in damages for what it views as exclusion from the bidding process on the new rental contract.

‘We don't want to fight with the city, but we were kicked out unfairly,’ Roberto Masi, McDonald's in Italy CEO, told the Financial Times.

Fans sad to see the McD’s go have taken to the company’s Facebook page. ‘This is the McDonald’s where I ate on the first date with my boyfriend, now my fiancée,’ one wrote, ‘and where we eat every time we come to see the duomo. A true pity.’

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