The British Designers Collective pops up at Bicester

Curated by Yasmin Sewell

It’s that time again: this morning the British Designers Collective pop-up opened for its fifth year at Bicester Village. Curated once again by Yasmin Sewell, it’s jam-packed with archive pieces by everyone from Jonathan Saunders and Peter Pilotto to JW Anderson and Mary Katrantzou – and all at discounted prices.

Ellie Goulding, the ambassador of this year’s store, wearing Lucas Nascimento, joined Yasmin and a clutch of the designers to launch the pop-up. And while the store was especially merchandised with handpicked products for it’s opening, plenty of new pieces will be added over the coming weeks – so you don’t need to worry about all the best bits being snapped up on day one.

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This year a clutch of new designers have been added to the line-up. Claire Barrow, Ryan LO, Emilia Wickstead, Bionda Castana, Marques Almeida and J JS Lee. ‘It’s fun to mix the new blood in with more established names,’ says Sewell. ‘It feels really fresh and exciting to me as someone who’s really into new talent. You don't get to find those guys in many stores so having them is really exciting.’

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So which pieces will she be snapping up for herself? ‘There’s an Emilia Wickstead floral top and green pencil skirt and a whole pink story that I love. I love the Claire Barrow leathers and this Marques Almeida white denim top that I’ve borrowed and might buy. There’s a whole collection of amazing JW Anderson pieces that you’ll always want to wear, Kirkwood’s got some killer shoes, Jonathan Saunders has about 20 options of amazing dresses. There’s a lot of stuff.’

And, in another first, the British Designers Collective has also joined forces with the Royal Academy. Not only is the store itself modeled on the RA’s new member’s club, Keeper’s House, artists from Grayson Perry to Gary Hume, have been enlisted to design limited edition prints which are available to buy.

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