First look: Rita Ora x adidas

Sneak peek at new line

We’ve known it was coming since October, started getting VERY excited when she was our May cover star, and have been hunting through her Instagram feed for glimpses. And now we’ve finally been given a good look at Rita Ora’s upcoming collaboration with adidas.

The star took to Instagram to post a shot of herself in a floral tracksuit top from the range, commenting: ‘Me and my team have worked so hard together to create the best sexiest coolest sportswear possible.’

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The line will come in five capsule collections with three global launch days: 21 August for the ‘Black’ collection; 4 September for ‘Pastel’ and ‘Colorblock Pack’; and 1 November for ‘Spray’ and ‘Roses’. The first collection, Black, is based on Rita’s London look – although the star also had more unusual inspirations for her designs.

‘There’s one look based on one of my dove tattoos. It’s the softer, more feminine side of me with its soft colours and cutouts on the sleeves,’ she told WWD today, adding that a faulty washing machine also played a part in her creative process.

‘I used to have these trousers with these see-through panels but they got ruined in the wash and I could never find another pair.’

Stay tuned her Instagram account for more previews...

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