Marc Jacobs just won’t stop. Not content with his ready-to-wear, accessories and fragrance empire, he’s rolling out his Book Marc (ho ho, very droll, Marc) store in Paris and London.

But we can't complain that he's taking over our lives. What could be nicer than a literary pilgrimage to the basement under the Marc by Marc Jacobs boutique on South Audley Street, London? And others agree: despite opening in the era of Kindles and iPad editions, the New York Book Marc shop was turning a profit within six months of opening.

Marc’s business partner and president of Marc Jacobs, Robert Duffy, told WWD, ‘I have a love affair with books. For me, especially when you’re looking at photos, art or fashion, you need a book. I need it in front of me, I need to touch it and I think a lot of people are like that.'

And with the nights drawing in and bad-weather weariness creeping up on us, we can see the appeal. ‘It’s emotional, like fashion,’ Robert Duffy says of book-buying. ‘I find that people are buying them and they’re not questioning why they’re buying it. When you want a book, you want a book, and there’s a certain satisfaction you get. You can’t wait to get home to look at it.’