's menswear collection will be shown in London for the first time this season, as part of London Collections: Men.

Jeremy Scott, the brand's new creative director, has already been shaking things up since taking the helm last year. His for the brand, shown in February, was a standout success, managing to reference the brand's heritage while embracing pop culture wholeheartedly.

The have long been a highlight in Milan, bringing a sense of fun to the city that hosts some of the most established luxury brands in the world each fashion week. So it's with eager anticipation that we greet the news that Scott's menswear debut for the brand will take place in London; whatever he has up his sleeve, it's bound to be an experience to remember.