The sugary sweet sweater girls of the fifties were the starting point for Pringle's spring 13 collection. Olivia Palermo - who is herself a dose of saccharine sweetness was lavish in her praise of the Scottish knitwear brand, telling us, I rely on Pringle so much for my day to day wardrobe, and these new pieces, because they draw on elements from the fifties and sixties, are perfect for the way that I like to dress.
The pieces will slot easily into many wardrobes, the collection having been conceived not for its mood or direction, but under three simple headings: colour, embellishment and knitwear incorporated into other items of clothing. If it sounds a little lacking in focus, it should be pointed out that since Alistair Carr left Pringle in April, the design of the label has been left to a team of five different designers, with the CEO of the company Jean Fang providing the direction.
We did a lot of soul searching into the DNA of Pringle and what it is really about, she explained, and we went back to the fundamental point that it's about knitwear. So we have worked with different weaves, colours and forms of embellishment to focus on the brands original intentions.
The colours ranged from sugar-almond pastels to bold brights, and there were some promising pieces such as a boxy navy jacket with knitted sleeves that certainly achieved the aim of incorporating knitwear into woven items.