She's Nicholas Kirkwood's protege and the only shoe designer ever to be bestowed with a New Gen award. Sophia Webster showed her debut SS13 collection Welcome to The Dollhouse with a quirky on-schedule presentation.
Models dressed as dolls, standing in life-size Barbie style toy boxes wore Websters signature flamboyant shoes.
Inspired by graphic artist Kusama, Aztec prints and tropical palm beaches, the mashed-up styles included knee high neon gladiator sandals, stripy raffia wedges and pom-pom adorned platforms, all in an eye-popping flouro colour palette.
The verdict? This new kid on the block is definitely one to watch.