Ever wonder how many castings a model attends during London Fashion Week? How many canisters of a given hair product stylists use backstage per show? Or just how many bottles of champagne LFW attendees make it through in five days of shows?
We wondered. So we asked. And we learned some answers that made us say 'wow!'
Want to know what else goes into LFW? Take a look at the details below to find out...
The number of...
Shows and presentations on 82
LFW designers with Twitter accounts: 63
Brands participating in the exhibition: 110
canvas bags produced: 7,850
Video plays of show live streams registered on londonfashionweek.co.uk/live last season: 90,000
Shoes with footwear furnished by Christian Louboutin: 6 (Willow, Mark Fast, Jonathan Saunders, Mary Katrantzou, Todd Lynn, Michael van der Ham)
Requests for tickets to the Mary Katrantzou show: 1,672
Capacity at the Mary Katrantzou show: 417
Sample bags of Propercorn gourmet popcorn supplied: 14,500
Shows model walked in last season: 72
Bottles of champagne ordered for the 400
Bottles of water ordered for Topshop Show Space: 3,500
Breakfast portions ordered for the Topshop Show Space: 2,500+
Times the #LFW hashtag was mentioned last season: 130,000+
Shows scented by Diptyque: 3 (Antonio Berardi, Christopher Kane, Richard Nicoll)
Rooms for LFW participants reserved at The May Fair hotel: 227
Copies of LFW The Daily printed: 200,000
London shows by clients of the PR agency RMO: 11
Invitations despatched to RMO clients shows: 5,000
Catwalk by TIGI Session Series Transforming Dry Shampoo in front-row goody bags at 100
Supplies of TIGI Your Highness Root Boost requested by Anthony Turner for 60
Drinks named after designers on the special LFW cocktail menu at The May Fair: 6
Make-up artists backstage at Rag & Bone: 14
Nail techs backstage at 9
Models signed with Premier Model Management flying in for LFW: 54
Model fee for an on-schedule show (average, according to Premier): £500
Castings per over LFW (average, according to Premier): 85
Compeed blister packs purchased by Premier model agents for models to use during LFW: 110
Countries represented in the international press corps: 42
Value of orders placed during LFW: £100m+ (according to the BFC Value of Fashion Report 2010)
Direct value of the UK fashion industry to the UK economy: £21bn (BFC Value of Fashion Report 2010)
Compare these numbers to last season's stats
With thanks to contributors Joely Walker and Stacey-Jayne Archer
