Creative director Jenna Lyons something of a style icon herself has turned an American high street brand into a retail phenomenon. Its the first stop on any Brit fashion editors trip to the US, sells out on Net-a-porter and is regularly worn by Michelle Obama. Its mass market, maybe, but really? Who cares about that?
A trip to the stores and there are many of them in America - will show you that great styling is key. There are a lot of preppy basics, the backbone of the business, but amongst that, the things with which J Crew has more recently become synonymous: vibrant colour and vintage-inspired print, tossed together with a clever insouciance.
All of that was on show here. There were stand-out pieces a blush pink textured skirt with couture volume, paint splattered boyfriend jeans, cigarette pants in rich green brocade, a grey sweater with Darling sewn in pink across its front but the overwhelming impression was just of lust.
Surely London is the next step? Go on, Jenna - we're asking nicely.
Check back shortly for full catwalk looks