The theme of the show echoed this: an idea of nautical journeys, idealised of course but no less convincing. In fact this was the most impressive Hilfiger show for some seasons.
Stripes were the thing worked in a kind of rope print in navy, red and white. There were silk shirtdresses in all-over pattern and slouchy canvas pants with side detailing but the key pieces were leather: a Breton top and zip-up hooded jacket in thin navy stripes or a T-shirt dress with broad bands decorating it from neck to knee.
Also worthy of note was the distressed denim starting to look like a trend, even this early in the season - in patchwork boy shorts and tattered boyfriend jeans, always teamed with silk shirts and blazers.
Though its a wardrobe for the off-duty Hampton dweller not many of us, lets face it Hilfiger made an evocative, seductive statement. Its easy to be swept away.