Mary Katrantzou links up with Vodafone

Vodafone is embarking on a two-season partnership with designer Mary Katrantzou, the mobile group and principal sponsor of London Fashion Week announced Wednesday morning.

Through the partnership, Vodafone will support Katrantzou’s shows, and the designer will devise a new way to use Vodafone technology to fashion ends. The to-be-conceived project will debut in February 2013 with Katrantzou’s AW13 show.

‘It won’t be a phone dress,’ Katrantzou told us at the launch event this morning, ‘but it will be something that really fuses fashion and technology.’

The new collaboration follows similar projects with Christopher Kane and Richard Nicoll. In May 2011, Kane remade a fleet of London taxis in his blockbuster ‘galaxy’ print; the cars came complete with mobile charging units. In February this year, Nicoll introduced his project—a white leather handbag with phone recharging capability.

Advertisement - Continue Reading Below

Vodafone also plans to reprise its front-row charging stations during the upcoming SS13 shows.

‘We’re so proud to have the ability to work with some of the best fashion designers here in London,’ Vodafone UK Director of Brand Marketing Danielle Crook said. ‘Mary is world-renowned for her innovation and what she’s doing in the fashion world, so for us it felt like such a fantastic fit.’

Dolce & Gabbana SS17
Trends
Share
Every Look From Dolce & Gabbana's SS17 Show
The full Dolce
Afropunk Street Style
What to wear
Share
The Best Looks From Afropunk London 2016
The iconic Brooklyn festival made its London debut this weekend
Dolce & Gabbana SS17 Front Row Milan Fashion Week
Celebrity Style
Share
Stars At Milan Fashion Week
From Serena Williams at Versace to Ellie Goulding at Fendi
camel coats
GIF
What to wear
Share
30 Of The Best Camel Coats To Buy Now, Wear Forever
​The coat made for everyone
Advertisement - Continue Reading Below