Prada roars ahead with 36.5% sales rise

Vroom, vroom: a collection based on classic hot rods pushed Prada’s sales up by 36.5% to €1.54 billion in the first half of its financial year.

The Italian fashion group, which floated in Hong Kong last June, credited a strong retail performance and advances at Prada and Miu Miu with the recession-beating results.

The results ‘were achieved in an extremely difficult economic environment with the market continuing to reward Prada for its unyielding commitment to style and the pursuit of quality,’ Prada Group CEO Patrizio Bertelli (AKA Mr Miuccia) said in a statement.


The Prada Group owns Prada, Miu Miu, Church’s and Car Shoes. The flagship brand registered the most impressive takings, with Prada marking a 40.5% sales increase. Miu Miu saw a 23.6% rise in revenues thanks to several high-profile store openings.

And where did the strongest sales originate? Asia. Sales rose 45% in the Asia-Pacific region. Last autumn, a Prada executive projected that the region would account for half of the company's sales within a year. The brand clocked a healthy 37.3% uptick in Europe.

Prada is the latest fashion house to overcome broader economic uncertainty. Last month, LVMH reported that H1 net profits advanced 28.3%, and Hermes said its Q2 sales rose 21.9%.

See Prada's AW12 collection here

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