We've had e-commerce, m-commerce and t-commerce - so it was really only right that twi-commerce should emerge as the next technologically innovative way to spend, spend, spend.
Amazon is now allowing users to add items to their shopping cart on Twitter - and it's as fool-proof (or, depending on your outlook, dangerous) as you'd hope.
Whenever a tweet includes a link to a product on Amazon, a user needs simply to reply with #AmazonBasket and lo, you'll be able to find it there.
'Once your account is enabled, you can add millions of Amazon products to your cart without leaving your Twitter feed,' an instructional video posted on Amazon explains.
'No more switching apps, passwords or trying to remember items you have seen. Save it to your cart and check it out later when it's more convenient for you.'
We've got two words for that: uh-oh...