Have your lunchtime online browsing habits been rumbled? If you spend your free time googling Alexas, Birkins and 2.55s you could be part of a statistic reported by the Daily Telegraph today that Britons are officially the nation most obsessed with handbags, accounting for 40% of internet searches into luxury bags.
Surely it is perfectly natural that the home of Margaret Thatcher, The Queen and Jane Birkin (originally) is keeping the bag brands in business? Top of the list of searches from the UK comes Mulberry and from a global viewpoint the top brands are;
The most popular model of bag is the eternal Hermès Birkin, while America's favourite turned out to be the Chanel classic 2.55 style beloved of Kate Moss. Mulberrys popularity seems unstoppable at the moment, with sales defying the recession. All the most successful bag brands seem to be producing more timeless than trend-led bags, with all of them enjoying strong association with particular celebrities too like Mulberry with Alexa Chung, Birkins with Victoria Beckham. Coach, the worlds number one brand, is fronted by none other than Gwyneth Paltrow.