Georgia May Jagger strikes a pose for Material Girl

The first look at the rock heiress's modelling for Madonna’s fashion line.

Madonna’s fashion line for teenagers, Material Girl, which she conceived and runs with her daughter, Lourdes ‘Lola’ Ciccone proves to be more than a one hit wonder as it rolls into another season, with yet another muse to its name – this time doll-faced Georgia May Jagger. (Her predecessors include Taylor Momsen and Kelly Osborne). Madonna explained; ‘We think Georgia May has great style and perfectly captures the Material Girl fall line,’

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In a stroke of marketing genius, the poster campaign is also an advert for another of Madonna’s many projects; her global MDNA tour. Georgia poses backstage and on stage at one of Madonna’s gig venues – something of a flashback for the model, who grew up with her dad, Mick Jagger, touring with the Stones. ‘I spent a lot of my childhood backstage hanging out around amps,’ said Jagger, the 20-year-old daughter of Mick Jagger and Jerry Hall. ‘That was where we chilled when we were younger. So this photo shoot brought back a lot of memories.’

We wonder if this could lay the groundwork for a musical hook-up between the two families? Just a thought.

See all of Georgia May Jagger’s best looks in our gallery

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