It happens often enough: runway roadkill. When a model, faced with structurally unsound heels, a slippery catwalk, or just weak ankles takes a tumble to the amusement/horror/bewildermderment of the audience/model-in -uestion/designer. Delete as appropriate. But when compiled into a video montage, set ironically to Jo Cockers You Are So Beautiful To Me, they take on a whole new level of agonising mortification. We watched most of it between our fingers.
Produced by World Wide Interweb, the video hilariously shows nose dives, belly flops and classic seat-first collapses. Jessica Stam goes forehead-first into the Chloe autumn/winter 2006-7 catwalk; a model actually falling through the runway at Charleston Fashion Week; a watering can-carrying intern model with elastic ankles on Vivienne Westwoods spring summer 2007 runway; a splash-down into a body of water; one of the many stumbles at the Prada spring/summer 2009 show; and one of Agyness Deyns two topples at Naomi Campbells Fashion For Relief Haiti Show in New York in 2010.
It used to be that a catwalk tumble spelled career death, but it seems those days are over. Just look at Karlie Kloss: she fell three times during Naomi Campbells Fashion For Relief show in Cannes last year, and then again on the Versace spring summer 2012 runway. And now shes being touted as the next Gisele.