Chaps protest to save Savile Row

It was a very proper protest when gentlemen of The Chap magazine took to Savile Row to chant their grievances.

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A cadre of suited and top-hatted dandies aired their displeasure with Abercrombie & Fitch’s incursion into the historic home of British tailoring. The retailer, which attracts queues of shoppers hungry for slogan tees and distressed denim to a store around the corner on Burlington Gardens, plans to open a childrenswear shop at 3 Savile Row.

Protestors carried placards and banners bearing slogans like ‘Give Three-Piece a Chance’, a message of propriety further supported by the well-shined shoes, waxed moustaches and gleaming spectacles on show.

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‘In all honesty, this is the best dressed demonstration I have ever seen,’ the Chief Inspector of the Savile Row Constabulary told The Chap.

Savile Row Bespoke, an industry body representing the street’s tailors, issued a statement urging Westminster Council to block Abercrombie’s presence.

‘Savile Row is known the world over as the home of bespoke men’s wear and is one of London’s most famous streets. As a result we can appreciate A&F’s desire to be a part of this—the irony is that their presence serves as a gradual erosion of the very character of Savile Row that they wish to benefit from,’ the group said in a statement. ‘Bespoke tailors have worked here for over 200 years—that’s what makes this place special. Lose it, and it’s gone forever.’

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In a statement, Abercrombie & Fitch lauded the 'tremendous' response to its newest London store.

'We are excited to announce the opening of our Abercrombie Kids London flagship store on Saville Row and to be bringing another one of our brands to London,' the brand said.

'The response to our Abercrombie & Fitch adult flagship has been tremendous and we look forward to giving our fans an opportunity to visit our Abercrombie Kids store in an iconic location.'
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