Burberry becomes a billion-pound brand

Burberry has entered an elite cadre of billion-pound fashion companies, gaining a place alongside industry heavyweights including Prada, Gucci and Louis Vuitton.

The British brand originally celebrated for its trench coats achieved record sales of £1.03bn over the past six months—a 17.1% rise over the same period the previous year. The company attributed the gains to the strength of the UK, French and Chinese markets.

‘We are the only global luxury goods brand from Britain,’ Burberry Finance Director Stacey Cartwright told the Evening Standard. ‘We are unique... and we are balanced across clothing and leather goods. Our other difference is our focus on digital. Shoppers can buy straight from the catwalk with iPads in stores and we now have more than 12 million Facebook fans.’

ADVERTISEMENT - CONTINUE READING BELOW

Burberry accomplished its transformation from a brand best known for footballers’ embrace of the house check to a fashion powerhouse in just over a decade. Chief Creative Officer Christopher Bailey, who joined the company in 2001, and CEO Angela Ahrendts have built Burberry into a titan of London Fashion Week and the British luxury market.

News of Burberry’s billion-pound feat arrived as fellow heritage brand Aquascutum, whose owners hoped to achieve a similar transformation, entered administration.

Read about Burberry's new eyewear collection

Read Next: