Banish all images of Michelin Men and Italian winter exchange students: the puffa jacket is back for AW12 and its had a makeover.
Peter Pilotto and Christopher de Vos heralded its return on the London catwalks at fashion week. Cropped at the waist, with structural collars and featuring the brands signature digital prints, the jacket is an abbreviated version of its former self and infinitely more stylish.
The designers were speaking at the pre-order sale of their collection Townhouse 23 - Matches' personal shopping venue in Marylebone - where, they said, the orders for the little down jackets were pouring in. Its amazing the response weve had to them. But the best thing about them is not how cute they look wait until everyone sees how light and warm they are they might not want to go back to their old winter coats.