The Kate Factor

Reiss and J Brand, two labels coveted by the Duchess of Cambridge, are expanding both here and across the pond.

British brand Reiss has just opened concessions in two New York branches of American department store Bloomingdales, while LA-based denim label J Brand is planning its first New York flagship store and a store right here in London.

The Duchess of Cambridge is a big fan of both brands, stepping out in a cream, Reiss dress for her Mario Testino engagement portraits and a blue Reiss dress this week, and she wore J Brand jeans on a recent royal tour of Canada.


British brand Reiss is planning to further capitalise on its recent press and popularity with four more Bloomingdale concession openings to follow later this month, with a total of 13 US concessions planned by the end of the year.

And when it comes to Kate’s jeans of choice, J Brand’s London flagship will arrive in London by the end of next year... our money’s on a King’s Road store.

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