Armani’s Olympic dream

In addition to kitting out the Italian Olympics team, Armani is getting further into the spirit of The Games with its new Sense of Being advertising campaign for EA7 Emporio Armani.

The campaign features nine international athletes across disciplines from water polo to gymnastics and includes UK middle distance runner Emily Pidgeon (pictured) and BMX champ Liam Phillips.

The campaign slogan is ‘men and women first, athletes second’ and we especially love this shot of Pidgeon tagged, ‘Running towards your dreams makes sense’.


The EA7 line will include clothes and accessories worn by the featured athletes throughout The Games.

Check out our guide on how to get fit like an Olympian

Are yoga, pole dancing and cheerleading to be Olympic Sports? Read on

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