It turns out Mad Men creator Matthew Weiner has a penchant for satchels, ones inspired by Harry Potter to be exact.
To mark the end of the shows latest series, Weiner chose the Cambridge Satchel Companys signature design as the gift-of-choice for his cast and crew at the Season 5 wrap party.
Each member of the team was presented with a customised satchel featuring the Sterling Cooper Draper Pryce advertising agency logo yes, all 300 of them.
And with the show returning to our screens next week, the exposure couldnt be better timed.
Unsurprisingly, Julie Dean, co-founder of the Cambridge Satchel Company is over the moon, telling the Telegraph, We are proud and delighted to be associated with such a stylish programme.
A cult show and a cult accessory combined? Could be a match made in heaven.