Aside from her success on the court, Williams, who has a degree in Fashion Design from the Art Institute of Fort Lauderdale told WWD that she had always wanted to be a designer and unsurprisingly, specialising in sportswear.
If you dont look good, you wont play well, she said.
The seven Grand-Slam winner originally launched the EleVen line in 2008 and now with the Olympic games fast-approaching, it seems 2012 is the perfect year to mark her return to both the sport and fashion scenes.
So what can we expect from the collection?
Williams told , EleVen is really about being better than a 10... Its overcoming the defeats and being a champion in life.
And with that fighting spirit, she intends to inspire fans with a range of tournament dresses and sport-luxe separates that she deems suitable both on and off court.
Set to launch officially this September, Venus will be keeping her fans updated on all EleVen news via her .