Audiences worldwide now have access to the largest breadth of McQueen product to be found online and along with footage from its catwalk collections and repositioned McQ label, it features a boutique dedicated entirely to the brand's scarf collection, including the signature skull design.
McQueens CEO Jonathan Akeroyd said it was the next natural step. Were excited to launch our new digital flagship that will house both the Alexander McQueen and McQ brands under one domain. The redesign will not only offer a new audience of international luxury consumers the chance to shop our brands, it will also provide a truly enhanced McQueen digital experience.
Introducing a My McQueen function (we like the sound of it already), users will be able to curate their own archive of Alexander McQueen favourites, from wish list items to runway stills and ad campaigns.